Renfro Foods Announces Three New Salsa Flavors:
Pineapple, Pomegranate and Tequila
FORT WORTH, Texas – (March 30, 2009) – As steady market-watchers of consumers' ever-changing
tastes, Renfro Foods, makers of Mrs. Renfro's gourmet salsa, recently introduced
three new salsas – Pineapple, Pomegranate and Tequila -- at the recent Fancy Food
Show in San Francisco. All three have a medium heat profile and were received with
great excitement. These exciting, new flavors come three years after the successful
launch of Mango Habanero, and should hit grocery stores shelves in late spring/early
summer.
"Pomegranate has been the hottest flavor (pun partially intended) for the past couple
of years," says Doug Renfro, president, Renfro Foods. "It is perceived as an extremely
healthy ingredient that tastes great also – a rare combination. We've added Chipotle
pepper as the secondary flavor to create a nice smoky combination.
"Tequila is another very popular flavor," he continues. We've used lime as the secondary
flavor, along with pineapple juice, brown sugar and jalapeno peppers. Consumers
continue to want spicier foods, but they don’t necessarily want to scorch their
tongues. And with our pineapple salsa, fruit salsas continue to sell very well.
Many show attendees also felt that our Pineapple Salsa was the best [pineapple salsa]
they'd ever tasted. Our Mango Habanero has skyrocketed in volume since we introduced
it three years ago. Consumers love the fact that they can still eat these salsas
with chips, but they can also use them as marinades or combine with cream cheese
for party dips."
Every Mrs. Renfro's salsa comes with a tasty, easy-to-use recipe right on the label
for quick gourmet meal ideas. All salsas are fat-free, cholesterol-free and gluten-free;
only natural ingredients are used in Mrs. Renfro's salsas. The gourmet salsa line
now features Peach, Chipotle Corn, Black Bean, Roasted, Garlic, Raspberry Chipotle,
Mango Habanero, Pineapple, Pomegranate and Tequila.
Renfro Foods, founded in 1940, is a third generation family run business celebrating
its 69th year. Renfro's manufactures a variety of salsas, sauces and relishes, including
29 Mrs. Renfro's products distributed through leading supermarkets, gourmet food
stores and gift shops in all 50 states, the Caribbean and Canada. For more information,
please visit www.renfrofoods.com, and join
in on the conversation on
Facebook (Mrs. Renfro's Gourmet Salsas) and
Twitter (@RenfroFoods).
CONTACT: Doug Renfro, Renfro Foods (817) 336-3849
Jane Cohen, InterStar PR (817) 332-6522; jc@interstargroup.com.
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